Advertising I Hate: A Nation of Assholes
Credit card commercials drive me up the wall - especially the ones where you’ve got a celebrity shilling for them, talking about how they promote individuality and expression and freedom when the truth is anything but that. These people, Wes Anderson and Jerry Seinfeld and Ellen Degeneres are standing up and selling debt. They are using their celebrity status to promote the image of these companies as cultural benefactors, despite the fact that they are clearly a cancer on this society.
This commercial is particularly egregious in that it says that "we are a nation of consumers" and there "is nothing wrong with that". I can think of a few things wrong with that. Consumers have no reason to uphold or respect the fundamental values of the Amercan way of life, it doesn’t fit into their job description. Instead the consumer’s focus is on the best deal; the latest gadget. The consumer has no reason to be part of a community, except to show off their latest purchases to an envious audience.
The other half of this commercial is that they are selling some kind of debt relief program. The whole thing is morally bankrupt - they are promoting the practice of using debt recklessly and then offering to help the overzealous consumer get back out of debt. It would be like Phillip Morris offering premium nicotine patches.
Tags: credit cards